Amerock Hardware – Time-Honored American Design
Amerock is an American company that brought new and time-honored design to consumers and kitchen and bath designers. They offer unique and cutting edge designs that are manufactured with careful attention to quality manufacturing. This approach to quality design and manufacturing makes their products consistent top performers.
How is a company like this born? In classic, American Dream style…
Two immigrant brothers from Sweden, Reuben and Gedor Aldeen, held responsible positions in engineering and manufacturing in the National Lock Company in Rockford, Illinois. In 1928, these men left National Lock to start their own company that focused entirely on manufacturing cabinet hardware. Until then, most cabinet hardware was functional and basic. The Aldeens believed that in the prosperous 1920s, a market existed for stylish, coordinating hardware products for home cabinetry.
The brothers set up a manufacturing operation in one of the first skyscrapers in the city of Rockford. Shortly after the factory opened, the prosperity of the 1920s gave way to the Great Depression of the 1930s. Despite the conditions throughout the country and in the city of Rockford feeling the effects of the downtown in the economy, the Aldeens’ company maintained the success it had from the start. The American Cabinet Hardware Company bypassed the struggles that so many companies, manufacturers, and workers faced at that time. Despite the fact that new housing starts were barely existed in at that time, the American Cabinet Hardware Company rolled out new lines of stylish, matched ensembles of cabinet hardware, hinges, pulls and catches that were well received by wholesale cabinet manufacturers.
The popular designs in cabinet hardware provided were soon sought after by retailers who wanted to offer them for sale directly to consumers. A second market niche developed, and the American Cabinet Hardware Company supplied their designs to both manufacturers and consumers. With this success came growth. The Aldeen brothers remained at the helm, and the American Cabinet Hardware Company expanded their manufacturing operations. The company changed its name to Amerock in 1940 and continued its profitable operations and even expanded throughout the war years.
When the war was over, veterans benefitted from Amerock’s presence in Rockford. By the end of the 1940s, many of the employees at the Amerock manufacturing site had fought in the war, and the company hired many disabled veterans. Amerock’s sales doubled during the 1940s, and the post-war years gave this well-established company years of product growth and manufacturing expansion. The construction boom of the 1950s led the company to become a supplier in three main areas: appliance, cabinets, and windows. These products maintained their consistent quality and remained a standard by which other products were measured. In 1954, another brother, Norris Aldeen, rose to prominence in the company, and in 1965, became president of Amerock.
In the 1960s and 70s, Amerock products maintained their exceptional quality and strongly penetrated the market. The company continued to grow its manufacturing operations, expanded manufacturing into the Canadian market, and merged with toolmaker Stanley Works. The economic recession in 1980s forced Amerock to reconsider business as it had been handled in its earlier, more prosperous decades. The weak housing market forced the company to consider streamlining its operations and putting cost-saving measures into place. The market for their products became more competitive.
But in the decades that followed, the company rose to the challenges of the marketplace. It continued to develop innovative products and regularly improved its manufacturing procedures. Strategic alliances enabled the company to remain a leader in the market for cabinet hardware. Amerock cabinet hardware remains a primary supplier of kitchen and bath hardware to cabinet manufacturers and to consumers in home improvement centers throughout the country.